Introduction In today’s rapidly changing corporate environment, staying ahead of the rivals is crucial. Market research has traditionally been a key approach for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are transforming how companies gather, analyze, and util

Overview Social media marketing is evolving dramatically in the last few years, driven by changes in innovation, consumer actions, and business needs. A major transformation in the marketing landscape is the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the attention of organizations and marke